GTM · AI · Automation
Selling software
with a spine.
I'm Claudine Baumbach — account executive, go-to-market operator, and unapologetic automation obsessive. This is where I think out loud about pipeline, positioning, and the machines quietly doing my busywork.
Read the dispatches →Latest
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Do Your Homework for Free
A Claude Code skill that turns a company domain into a one-page pre-call brief from public sources only. No data vendor, no per-credit enrichment, no seat you have to expense.
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Credits Are Camouflage
Credit pricing hides the real unit cost of software. Before you sign anything, force the vendor to give you a dollar figure per account, contact, meeting, or opportunity.